Just Travel Cover

  • B2C
  • Self Service Client
  • Insurance

Just Travel Cover use Conesso to create personalised retargeting campaigns and easily track their customer journey from point of enquiry to sale.

Transparency and the ability to understand the spend versus return was important for the business. They had previously used other platforms and cheaper providers but had found it difficult to track new enquiries and conversions.

The travel insurance provider uses our cart abandonment solution to re-engage with users who have abandoned the online quote process.

When a user abandons their online insurance quote, an automated email is triggered an hour later to encourage the user to return and complete their quote submission. As a result, Just Travel Cover has seen a significant uplift in engagement and ROI.

Results

Uplift in ROI

Increase in lead to conversion ratio

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